Big Brands
Big Brands explores the stories behind some of the world's most fascinating, iconic businessesùhow they started, their successes and failures, and how they have changed the global marketplace. Readers will learn about the business plans, marketing strategies, and advertising campaigns of Amazon, McDonald's, Minecraft, and Samsung. Each title also examines the people behind the brands' prominence, including founders, consumers, brand developers, and other key contributors.
SPECIFICATIONS
- Grade Level
- 5
- Trim Size
- 8 7/8" x 10 5/8"
- Page Count
- 32
- Dewey Number
- 338.76
FEATURES
Colour Photographs, Further Reading, Glossary, Index, Photo Captions, Side Bars, Table of Contents
FORMAT
Titles in This Series (Total of 4)
| Book Title | ISBN # | Copyright | CDN List | Disc. % | Disc. Price |
|---|---|---|---|---|---|
| Amazon: The Business behind the "Everything" Store | 9781512405880 | 2016 | $30.00 | 33% | $20.10 |
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| McDonald's: The Business behind the Golden Arches | 9781512405903 | 2016 | $30.00 | 33% | $20.10 |
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| Minecraft: The Business behind the Makers of Minecraft | 9781512405897 | 2016 | $30.00 | 33% | $20.10 |
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| Samsung: The Business behind the Technology | 9781512405910 | 2016 | $30.00 | 33% | $20.10 |
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